43 The McDonaldization of Society
نویسنده
چکیده
The success of fast food chains is used by Ritzer as a metaphor for some general trends characterizing contemporary American society.We have become a nation driven by concerns for rationality, speed, and efficiency that are so well illustrated by the McDonalds’ style of operation. Food, packaging, and service are designed to move quickly and cheaply through and out of these restaurants, giving customers the most modern eating experience. Speed, convenience, and standardization have replaced the flair of design and creation in cooking, the comfort of relationships in serving, and the variety available in choice. McDonaldization has become so pervasive that one can travel to nearly any city or town in America and find familiar chain-style restaurants, shops, hotels, and other avenues for commercial exchange. This has fostered the homogenization of American culture and life, streamlined along a set of rational, efficient, and impersonal principles. How has the McDonaldization phenomenon affected your life? What types of commercial exchanges are affected by this process? What are the benefits of this for society? What are some of the detriments that you see?
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